Hello, namaste, hola, and welcome to my website.
I am the Executive Director of Design at USAA, where I lead a team of designers responsible for USAA's insurance products.
Prior to USAA, I was the Director of Experience Design at Farmers Insurance, leading design across the enterprise. Before that, I was the Principal Designer at a startup called Pex, where I helped design and build its flagship product, Attribution Engine, and built the design organization from zero to one.
Earlier in my career, I built and led the User Experience and Design practices at various digital and advertising agencies in California for nearly 20 years.
For more than 25 years, I’ve led the design of products and services across a multitude of industries delivering transformative experiences across nearly every imaginable device.
I have a self-designed degree in Human-Computer Interaction, Computer Science, Information Visualization, and Design from the University of Michigan, where I was part of the team that conceived and built UM.CourseTools, one of the first online learning environments of its kind.
I've taught UX and design courses at UCLA Extension for many years, taught a class at Otis College of Art and Design, and guest lectured at the Art Center College of Design.
If you want to get in touch, you can reach me at pramit at nairi.net
Goodbye, namaste, and adios.
— Pramit