Hello, namaste, hola, and welcome to my website.
I am the Executive Director of Design at USAA where I lead an talented organization responsible for design across USAA’s insurance products and services.
Before USAA, I was the Director of Experience Design at Farmers Insurance. Before that, I was the Principal Designer at Pex where I helped design and build the flagship product, Attribution Engine, and the design org from zero to one.
Earlier in my career, I built and led the User Experience and Design practices for nearly 20 years at various digital and advertising agencies in California.
For more than 25 years, I’ve led the design of digital products and services across a multitude of industries delivering transformative experiences across nearly every imaginable device.
I have a customized degree in Human-Computer Interaction, Computer Science, Information Visualization, and Design from the University of Michigan, where I was part of the team that conceived and built UM.CourseTools.
I have taught UX courses at UCLA Extension for many years and a class at Otis College of Art and Design. In the past, I’ve also guest lectured at the Art Center College of Design as well.
If you want to get in touch, you can reach me at pramit[at]nairi[dot]net.
Goodbye, namaste, and adios.
— Pramit