Over the past month I’ve been working on an online app that’s part of the launch hoo haa for the new Acura RDX SUV. The campaign is centered around the whole ‘high tech’ theme. The vehicle is mighty cool with a turbocharged engine, live traffic via GPS and a bunch of other… you know, high tech stuff.
I digress. As part of the launch, we created an online app that’s part of a contest where, if you correctly “tag” the vehicle, you get entered into a chance to win an all expense paid trip to LA and a bunch of other goodness. So, how do you tag? From: http://www.acura.com/win/:
[Just] Take a photo of the Acura RDX in a magazine ad with your camera phone and e-mail it to win@acura.com. Or if you can’t find the RDX in a magazine, shoot a photo of it online [on http://www.acura.com/win/]
If you snap the correct photo (it’s not too hard, the local Pakistani kid could do it) you get entered into the competition and you instantly get a free ringtone (cheesy sound of the engine).
So, go bust out your camera phone, go check out http://www.acura.com/win/ and get snapping (or just take the photo of the image below and send it in to win@acura.com). You just might get lucky and get a trip to LA on Acura’s dime.
To be FBC (Fully Bitchin’ Compliant, thanks Jeff Kaufman), the site is mobile enabled, so if you want an all-out high tech experience, hit up http://www.acura.com/win/ on your mobile device.
If you have any feedback about the app and how it works, you know my email address. If you have any feedback about the campaign or the marketing concept as a whole, call RPA (+1 310 394 4000) and ask for Andy VanAken. If you have any feedback about the vehicle, well… just call Andy, he’s a swell guy and I’m sure he’d love to chat with you about the RDX until the cows come home.
Disclaimer: I work for RPA and this is a shameless plug. But it’s for something that’s actually cool and not teh ghey, so I’m exempt from the standard “STFU and DIAF” or “sellout!” responses.