Hello, namaste, hola and welcome to my website.

I am the Director of User Experience at Farmers Insurance where I lead an incredibly talented team of designers and researchers. Prior to Farmers, I was the Principal Designer at Pex where I helped build the flagship product, Attribution Engine, from 0 to 1.

Before that, I built and led the User Experience and Design practice at RPA, a full-service advertising agency based in Santa Monica, California. I began my career in User Experience at DNA Studio (now WhittmanHart defunct) as an Information Architect back in 2000. Over the past [you figure it out] years in this field, I've been integral in the design of digital products and services across pretty much every conceivable industry and vertical touching almost every imaginable device and application.

I have a customized degree in Human Computer Interaction, Computer Science, Information Visualization and Design from the University of Michigan, where I was part of the team that conceived and built UM.CourseTools.

I have taught courses in UX at UCLA Extension for many years and also a brief class at Otis College of Art and Design. In the past, I've guest lectured at the Art Center College of Design.

If you want to get in touch, you can reach me at pramit[at]nairi{dot}net.

Goodbye, namaste, and adios.