Hello, namaste, hola, and welcome to my website.
I am the Executive Director, Design at USAA where I lead an incredibly talented design team on the insurance side of the company.
Prior to joining USAA, I was the Director of Experience Design at Farmers Insurance where I had the privilege of leading design across the entire organization.
Before Farmers, I was the Principal Designer at Pex where I helped build the flagship product, Attribution Engine, from 0 to 1. Before making the switch to the "product side", I built and led the User Experience and Design practices for nearly 20 years at various advertising agencies in Los Angeles, California.
Over the past nearly 25 years in this field, I've been integral in the design of digital products and services across pretty much every conceivable industry and vertical touching almost every imaginable device and application.
I have a customized degree in Human Computer Interaction, Computer Science, Information Visualization and Design from the University of Michigan, where I was part of the team that conceived and built UM.CourseTools.
I have taught courses in UX at UCLA Extension for many years and also a brief class at Otis College of Art and Design. In the past, I've guest lectured at the Art Center College of Design.
If you want to get in touch, you can reach me at pramit[at]nairi[dot]net.
Goodbye, namaste, and adios.
— Pramit